Branding Portfolio | Houston Brand Design Projects by J.B. Baladad

ABC Home & Commercial Services

The home improvement company faced a significant challenge with inconsistent visuals and messaging across its platforms. Additionally, they had a limited presence on social media, which hindered their ability to engage with a modern audience and showcase their services effectively.

Define a Consistent Brand Image: Establish a cohesive visual identity that reflects the company's long history and culture, ensuring that all touchpoints maintain a unified look and feel.
Develop a Brand Voice: Craft messaging that honors the company's 75+ years of heritage while connecting with today's audience.
Design Support Across Needs: Create versatile, high-quality designs for digital, print, and environmental applications to meet all the company’s branding and marketing requirements.
Social Media Growth: Strategically develop content and manage their social media channels to increase visibility and engagement with customers.

Business Cards: Professional designs that reinforce the brand’s identity and contact details while integrating modern elements like QR codes.
Billboard Advertising: Eye-catching visuals paired with bold, conversational copy ("Home-Wreckers?") to draw immediate attention.
Brochures: Well-organized and visually appealing materials that communicate the breadth of services offered.
Vehicle Wraps: Memorable and on-brand designs that promote the company while ensuring high visibility.
Social Media Content: Informative, promotional posts, such as giveaways, help foster community engagement and increase brand reach.
These elements collectively highlight the transformation into a strong, consistent, and engaging brand identity.

In the rapidly evolving healthcare industry, Asenda Health identified a gap in efficient technology and communication tools for healthcare professionals. The startup aimed to create a solution that seamlessly integrated advanced AI and machine learning capabilities to streamline patient-centered care for physicians, pharmacists, and nurse practitioners. However, as a new player in the market, they needed a strong visual identity and cohesive branding to tell their story and establish credibility.

To lead the design team in developing a compelling brand image and comprehensive style guide that aligned with Asenda Health's innovative mission. This included:
Brand Guidelines: Establishing a consistent and professional visual language, including logo design, typography, color palette, and tone of voice, to reflect the company’s cutting-edge technology and patient-focused approach.
Story-Driven Design: Creating a brand identity that communicated Asenda Health’s commitment to revolutionizing healthcare communication through innovation and collaboration.
Market Positioning: Building a visual foundation that positioned Asenda Health as a trustworthy, forward-thinking startup in the competitive healthcare technology landscape.
By focusing on design excellence, the brand captured the essence of Asenda Health’s vision while ensuring clarity, professionalism, and relatability for its audience.

The Houston branch of Contemporary Services Corporation faced the challenge of creating content to establish a model brand for other branches. This included leveraging social media to engage prospects, building corporate-facing relationships with clients, and attracting potential employees. The brand needed to portray a dynamic, professional, and approachable image to its audience.

Develop a Distinct Visual Identity: Design cohesive visual elements that establish the Houston branch as a standout representation of the company’s values and professionalism.
Create and Grow an Online Presence: Establish and manage the branch's social media presence to connect with audiences, doubling engagement and follower growth rates beyond expectations.
Human-Centered Marketing: Develop a brand image that draws inspiration from sports team marketing, fostering camaraderie among employees and positioning the company as a fun, high-energy, and reliable workplace.
Highlight Professionalism: Promote the Houston branch as a trustworthy partner for stadiums and event management, emphasizing human connection and quality service.
Leverage Community Interaction: Incorporate collaborations with notable local entities like the Houston Texans mascot, Toro, to build rapport and enrich the brand story.

Reward Calendars: Incentivize employees and create a culture of appreciation, promoting workplace morale. Designs thematically referencing the events the. company is working for are also part of the design direction.
Pop-Up Banners: Showcase core company values such as adaptability, safety, and efficiency in a clear and visually appealing format for events or internal use.
Brochures: Provide detailed and accessible information on shift duties, incentives, and the group program, catering to both internal stakeholders and prospects.
Social Media Posts: Highlight day-to-day activities and connections, like interacting with Toro, to enhance relatability and celebrate employee efforts while establishing trustworthiness.

Design some nice logos.